Since recorded history, pearls have been coveted. Today, white pearls are enjoying a spike in popularity thanks to young, hip buyers and innovative artisans who are weaving them into fresh pieces with non-traditional materials. We think of Jackie Kennedy with her stunning white pearl choker; visions of Sarah Jessica Parker and numerous other modern trendsetters wearing multiple strands of white pearls come to mind. Formal, casual or in between, Moon River Pearls has it all. White cultured pearl jewelry - forever the most sought after bridal jewelry. White pearl jewelry is a symbol of class and elegance, but at the same time pearls are showing up with less formal attire at less formal occasions, and are increasingly being incorporated into modern jewelry designs.