If your goal is to develop your brand, you need a logo. And if you don’t have one, it’s possible to create one yourself, even if you are not a professional designer. Using an online logo maker to create a great logo in just a few minutes is possible.
Whether you want to create your logo in a moment or give it more thought, your goal is to make sure it makes a great first impression on anyone who sees it. After all, a logo’s purpose is to visually represent your brand’s values and personality, and it’s important to do it right.
These nine tips will show you how to create eye-catching logos so you can get started right away.
1. Understand your brand and do some research
The first step is to consider the brand you want to create an eye-catching logo. What are your brand’s core values, and what message is it trying to convey? Who do you want your logo to appeal to?
It could be a good idea to look at a few logos created for brands similar to yours. This can help you figure out what works and what you can do to stand out.
2. Start by making plenty of sketches
The next step is brainstorming ideas for your logo and making some sketches. You can draw your ideas on paper or with your computer, tablet, or phone.
Don’t limit your ideas: write down and sketch anything that comes to your mind. Then, look closely at your different design ideas and see if you have a favourite one.
You can also ask someone who knows you and your brand for advice.
3. Design your logo
The time has come to transform your favourite sketch into an eye-catching logo. You will need software, an app or an online service that allows you to draw, trace shapes, colour, edit text, and work on your design until you are satisfied.
Getting design tools is the best way to help you with the creativity process. A logo maker can help you create the entire design, customizing it to your liking.
Start by working on the element of your logo that will draw the eye, whether a graphic element or a few words of text.
4. Choose a great colour palette
If you have already chosen a colour scheme for your brand, you can use it to create your logo. If you don’t have a great colour palette, it’s time to create one.
Start by looking at a colour wheel. Two colours opposite each other on the wheel will create a complementary colour scheme for a contrast that catches the eye.
On the other hand, two colours that are close to each other will create an analogous colour scheme for a more harmonious and grounded result.
Choose colours that work well with your brand and its values. You can pick more than two colours, but keep things simple.
5. Figure out a visual hierarchy
No matter how many elements are in your logo, you don’t want them to all be the same size. One element should stand out, be larger and bolder, and be the one people first notice when they see your logo.
From there, you can structure your logo to create a visual hierarchy. What is the second element you want viewers to notice? What is the third one?
Creating a visual path through your logo’s design will make it more interesting to look at and catch viewers’ attention.
6. Make sure the text is easy to read
Whether your logo shows only one word or a few of them, you want people to be able to read what is written.
Choose fonts that are simple and easy to read, even when your logo is presented on a small screen. Plus, make sure the colour of your fonts contrasts with the background.
7. Don’t forget the power of blank space
When you create a logo, the spaces where you don’t put anything are as important as those where you add elements. Blank space will allow your logo to breathe and be more impactful.
And remember that less is more. Unless it makes perfect sense with your brand and your message, you don’t want your logo to be cluttered and to contain too many elements.
8. Make sure everything is well aligned
All the elements of your logo should be perfectly aligned. This includes margins, the spaces between letters, and the spaces between the different elements.
A perfect alignment will create balance in your logo and instantly make it look more professional.
9. Ask for some feedback and improve your design
When you are happy with what you have created, show your logo to someone else and ask for their feedback. This will help you improve your design and ensure people interpret it how you want them to.
