Packaging is essential no matter what sales channel you’re using or what target market you’re focusing on. Premium pckaging design can bring a product to life. With the suitable material, design, copy and shape of the package, you’ll make a solid and memorable statement about the brand and the product.
Packaging helps your product stand out in supermarket aisles. It’ll also make it easier for customers to spot your product. It’s also about differentiating you from your competitors.
The packaging is also about offering that unique experience when customers receive their items, especially when it comes to luxury or premium products. In the age of social media, unboxing a beautifully packaged product is one way to get people talking about your brand and product.
Let’s learn how to create a packaging premium design:
Customer demographics
In the internet age, it’s essential to define how you’ll be making most of your sales. Will it be in physical boutiques and shops, or will it be online? Your packaging needs to fit the different modes your customers will acquire the product. Your product needs to shine among similar products vying for a customer’s attention if it’s in physical stores.
On the other hand, you need to consider packaging that securely ships and does not bend or break if you’re selling online. This is where items such as custom packing tape will come in handy to ensure that your packages arrive in the shape and form it’s supposed to.
Most importantly, the packaging needs to withstand the different temperatures and arrives at the customer’s doorstep in good condition. Use high-quality packing supplies to ensure your product is safeguarded through different elements.
Product requirements
The logistical requirements of your product are essential. Fragile items like glass would require very secure packaging, whereas an oddly shaped product might need a tailored packaging solution, which will incur more costs on your end.
Unique, special packaging will pique a customer’s interest, especially if you are new to the market. The packaging alone may convince them to purchase something they’ve never tried before.
Packaging trends
Strive for simplicity and reiterate from there. Going for complex designs from the get-go might bring you more problems, chief of all the transport and logistics costs. Information should be easily obtained for products new to the market the minute your customers look at your packaging. You don’t want them to look for information or determine what you’re selling.
Your main objective is to speed up the decision-making process to make the purchase quickly. Use easy and simple images that are identifiable and convey your product. Use straightforward descriptions in your product packaging to promptly understand the message.
Memorable packaging
A product’s primary goal is to solve a customer’s problems. In addition to that, the packaging enables the product to be memorable. Apart from making the product look good, packaging makes the customer remember how it feels, how it arrived in their hands and how premium the product is.
You want customers to remember how a product feels while they hold it in their hand, how it makes them feel and how luxurious your product is. Packaging is meant to appeal to the different senses, giving a more enduring effect on customers and increasing the likelihood of another purchase. It could be adding scent or going with recyclable material, or even reducing plastic material.
Sustainable packaging
Speaking about reducing plastic or using recycling packaging, what is your sustainability mandate? Today, customers are more likely to purchase from companies that take progressive steps to make the world a better place to live in.
This can be anything from fighting climate change, advocating gender equality or even taking steps to reduce waste. Customers will be more inclined to purchase from companies that demonstrate a commitment to social or political issues currently affecting our world.
Defining features
What are some of your product’s identifying features different from your competitors? You want this unique selling point to stand out through the packaging or graphic design. It will make it easier for customers to know your product, spot it from a distance and remember it when needed.
Packaging design
One of the best ways to ensure you create packaging that fits the needs of your product and brand is to collaborate with a designer that has experience in packaging design. Packaging design is a process. Therefore, you must tap into the packaging designer’s expertise to get their voice and opinions on what works best in the industry.
A packaging designer can help you create the perfect combination of colour, font, size and style preferences that suit your brand. You know your customers best, whereas they know the design standpoint of packaging.
Combining these outlooks will bring you to mutually desirable packaging that is attractive, cost-efficient, intuitive and memorable. Working on the design process makes you more likely to achieve the creative packaging you want.
